Brand Activations
Custom Branding, Experiential Marketing & National Campaigns
Brands Come Alive.
From national simultaneous launches to bespoke custom builds, we specialize in turning brand visions into tangible, delicious realities. Every activation is a masterclass in logistics, flavor, and high-impact engagement that creates unforgettable brand moments.
High Brand Engagement
Phlur Branding Activation
Partner / Beneficiary
Phlur / US Agency
We partnered with a US agency to deliver a unique experiential marketing campaign that combined custom soft serve ice cream with fragrance sampling. Bystanders were invited to enjoy a delicious custom soft serve creation while discovering Phlur perfumes in a fun and engaging way. We fully customized the ice cream truck to match the brand including the addition of two oversized custom cherries mounted on top of the truck which immediately stood out and caught the attention of everyone passing by. We also developed a bespoke soft serve flavour specifically for the activation. The campaign ran in both Toronto and New York and was a huge success generating strong engagement and memorable brand moments across both markets.
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National Community Support
CBC Make the Season Kind
Partner / Beneficiary
CBC / Canadian Communities
We were proud to support CBC for the Make the Season Kind campaign with a national food activation spanning multiple markets across Canada. We deployed five food trucks and ran all markets simultaneously over a single weekend delivering a seamless coast to coast experience. Our team provided full staffing including professional chefs and handled end to end execution from logistics to service. We also developed custom menus for each market tailored to showcase how delicious meaningful meals can be created using simple affordable ingredients. This campaign was a huge hit and most importantly it helped make a real difference by inspiring people to cook great food without breaking the bank.
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Expert Custom Engineering
Frigidaire Custom Truck Build
Partner / Beneficiary
Frigidaire
We were commissioned by an agency to design and build a fully custom food truck for Frigidaire. The truck featured full custom branding along with multiple bespoke interior elements tailored specifically to the activation. Two ovens supplied by the client were professionally installed and integrated into the truck, and our team ensured everything operated efficiently and reliably for live on site sampling and demonstrations of their new high temperature pizza ovens. To support the concept of making restaurant quality pizza at home, we engineered the entire truck from the ground up to be structurally sound, electrically compliant, and capable of handling the ovens high power and heat requirements.
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Seamless National Activation
Brand Activation Support for OMG's Amazing Canada
Partner / Beneficiary
OMG Canada
We partnered directly with OMG to support the Amazing Canada sampling activation across multiple markets nationwide. Our team provided a fully branded tent, professional event staff, and end to end execution to ensure a seamless consumer experience. From setup to staffing and on site operations, we handled everything required to support the activation, allowing OMG to focus on engagement and brand impact while we managed logistics and execution.
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High Visibility Sampling Experience
Retro Trailer Coffee Sampling Activation
Partner / Beneficiary
Agency Partner
We provided one of our retro trailers to support an agency partner on a coffee sampling program. With their classic VW inspired design, these trailers are visually striking and instantly draw attention, making them ideal for experiential activations and sampling campaigns. For this program, guests were invited to enjoy and sample great coffee while engaging with the brand in a relaxed, welcoming environment.
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Student Engagement & Brand Awareness
Campus Brand Activation - Ontario
Partner / Beneficiary
Agency Partner
We supported a campus brand activation in Ontario for one of our agency partners by providing a fully branded glass truck experience. Our team coordinated the wrap to align with the campaign creative, and provided a driver to support a smooth execution. The truck served as a mobile, eye catching focal point on campus, helping the brand engage students and create a memorable presence also while providing a photo opportunity, inviting students to step inside to take some pictures.
Glass trucks continue to be a powerful option for mobile activations, offering high visibility, flexibility, and an immersive environment that stands out in busy university settings.
Immersive Consumer Engagement
Haribo Interactive Truck Activation
Partner / Beneficiary
Haribo / Agency Partner
We supported one of our agency partners on a Haribo campaign by deploying one of our interactive trucks as the centerpiece of the activation. Designed to attract attention in high traffic environments, our interactive trucks create a strong visual presence while naturally drawing guests inside for an immersive brand experience. For this activation, visitors were invited into the truck to sample a variety of Haribo candy, creating an engaging, memorable moment that encouraged interaction, discovery, and brand connection.
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